| | User
& Behavioral Research
Using
a combination of point-of-use observation and interview techniques, we analyze
and profile who your users are, how they use your product today, and what they
need going forward. Whether radiologists, ER nurses, lab techs, or patients, user
studies provide practical insights into product usage and requirements, and lay
the groundwork for insights into product usage and design. Solves
These Problems  | How
do we make sure what we are building is something clinicians will actually want
to use? Do we have the right product feature set? | | Our
users often complain about usability, but what are the major issues? |
| Users
tell us we need this function, but how would they actually use it? |
| Everyone
has an opinion about how to improve our product, but how do we get beyond opinions? |
Types of User Research Studies
| Telephone
interviews | | Focus
groups | | Point-of-use
interviews and observation in hospitals, clinics, and patient homes |
Benefits
| Provides
accurate and detailed profiles of target users: not just who they are, but the
where, when, and why of what they do. | | Prioritizes
product features and functions based on actual use-patterns. | | Identifies
missing or unused features. | | Identifies
usability issues with existing products. | | Feeds
directly into the development of use cases and object models. | | Validates
design inputs as per QSR Design Controls. | | Point-of-use
studies identify requirements based on what people do, not simply what they say. |
Our Approach
We conduct
one-on-one telephone interviews, focus groups, and point-of-use studies, depending
upon the needs of the project. We’ll conduct a kickoff meeting with your
team, and work with you to develop a study protocol and screen and recruit study
participants. Depending upon the scope of the investigation, we’ll “meet”
with 15-30 target users, over a 2-3 week period. We’ll then analyze and
synthesize our observations, create user profiles and task models, summarize and
present key insights, and document the study for inclusion in your design history
file. Deliverables User Profiles
& Task Models, Key Insights Presentation, Written Report for inclusion in
your design history file. Top^ | |
